This is purely the notes of Fundamentals of Graphic Design provided by Coursera.
I. Fundamentals of Imagemaking
- Shape & Color
It is what it is!
- Process, Generation, Iteration
Not what it is!
An idea or feeling that a word invokes in addition to its literal meaning.
II. Fundamentals of Typography
How we communicate with words.
The Lexicon of Letters
The anatomy of letters:
A lot of typographic terms are based on the human body:
Words and Spacing
Type Size: The Point System
POINT SIZE - the measurement system for type.
72 points = 1 inch => 1 inch = 1/72 point
Basic standard type size:
Typesetting Text - Leading (行距)
Height btw baselines
How to Choose a Typeface
Typefaces, Fonts and Type Families
Font vs. Typeface:
Serif vs. Sans Serif:
Weight & Width:
How to “Read” Typography
Denotation vs. Connotation in TYpe
How to Use a Typeface
Experimenting with Leterforms
III. Fundamentals of Shape and Color
- Simple & Complex Forms
- Negative & Position Space
- Figure/Ground Relationships
- Attributes of Color
- Complimentary vs. Contrasting
- Print vs. Screen
- Repetition, Rhythm, Pattern
Graphic shapes are used to make marks, icons, symbols.
- simple geometry shapes vs. non-geometrical shapes with contrast
- small vs. large
- vertical vs. horizontal
- narrow vs. broad/wide
- (depth) shallow vs. deep
- moving vs. static
- (tone) light vs. dark
- soft vs. hard
- (weight) light vs. heavy
- line vs. volume
Marks, Icons, and Symbols
Marks = graphic shapes = normally no connotation => denotative form
- represents actual things
- easy to read
- represents ideas/products
An object on a background relationship that results in different perceptions.
Figure/Ground relationship examples:
- black shape on white background is brighter than white shape on black background
- different figures with different depth produce the different distance on same ground
- figures in same size but different tones produce different depth (darker denser shapes are closer than those lighter fuzzier ones)